Releasing a “not-a-uniform” uniform. Bather reimagined with AI × in house design

— everyday wear that carries unit‑bath culture to the next generation.

Starting September 2025, we refreshed the uniforms for our Site Survey Consultants and Bather (craftspeople), introducing a T-shirt-centered uniform program. Following last year’s logo rebranding, this update embodies our 34th‑year keyword, “REVOLUTION.” The aim is clear—stewardship of unit‑bath culture. In an aging industry, to help younger talent see this work as cool, approachable, and worth joining, we chose to open our uniform to everyday life.

Concept: REVOLUTION — a uniform that’s “not a uniform.”

From a collared polo to a crew‑neck tee. The new “Bather” logotype reads white at a glance, yet uses a blend of multiple whites so its presence shifts with the light. The back‑neck emblem was refined through iterative patterning across base material, sewing thread, and embroidery thread. The tag features the “NYC / New Yoku Cite” motif. The result is “wearable branding” that fits work, sports, and family time without feeling out of place.

We also standardized the pants and footwear. The set delivers a cohesive look from jobsite to street. The pants feature a discreet “MEGAVAX” logo, balancing professionalism with a playful accent, while standardized shoes ensure visual consistency and ease of movement.

Design process: AI × in‑house creativity

From logotype development to placement and sizing, we leveraged AI in‑house to explore numerous options. Using both quantitative and qualitative evaluation, we selected a final design that moves well on site and reads crisply in photos and video. Field‑driven material selection and wear tests for everyday use elevated comfort, ease of care, and visibility overall.

Cultural significance: bringing the future of unit baths into everyday scenes

We set out to create a T‑shirt even people outside the company would want to wear. A single shirt encountered during a renovation can spark conversation; seeing it on the street or on social media builds curiosity; before long, people connect with the unit‑bath culture itself— a designed “pathway of succession.”

Reactions

From day one, Site Survey Consultants and Bather alike have said “It looks great” and “I want to wear it off duty.” As an eye‑catching asset for youth recruiting, it already performs strongly. The unified set‑up also draws praise for its cohesive look.

What’s next


With the new uniform as our launchpad, we will advance recruitment, learning, and brand communications as one. If you share our commitment to passing on unit‑bath culture, join us in building the next chapter.

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